{"id":90,"date":"2017-03-27T15:55:04","date_gmt":"2017-03-27T12:55:04","guid":{"rendered":"http:\/\/beegwe.bget.ru\/?p=90"},"modified":"2023-03-06T22:15:07","modified_gmt":"2023-03-06T19:15:07","slug":"transcreation-copywriting","status":"publish","type":"post","link":"https:\/\/li-terra.com\/de\/services\/transcreation-copywriting\/","title":{"rendered":"Transcreation and Copywriting"},"content":{"rendered":"<p>Transcreation is creative adaptation of text after translation, most commonly used when localising marketing materials. We completely convey the meaning of the text, making changes so that it still grabs attention in another cultural context and is received well by the new audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0422\u0440\u0430\u043d\u0441\u043a\u0440\u0435\u0430\u0446\u0438\u044f \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0443\u044e \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044e \u0442\u0435\u043a\u0441\u0442\u0430 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0430, \u0447\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"translation":{"provider":"WPGlobus","version":"2.10.10","language":"de","enabled_languages":["en","es","de","fr","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":true},"es":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/posts\/90"}],"collection":[{"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":19,"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":1321,"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/posts\/90\/revisions\/1321"}],"wp:attachment":[{"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/li-terra.com\/de\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}